Starting on your Omni-channel journey

Abstract

The retail environment of today is moving from a transactional relationship to more of a customer experience, with stores vying to become destinations for their existing and potential customers.

Consumers are also increasingly connecting with brands and retailers across multiple touch points, through websites, mobile apps, social media, visiting the store and calling up. The consistency and relevance of that experience in each channel has been the primary driver for having a strong multichannel strategy.

 

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